How important is it to work with a PR agency in 2023

by Maannik and Luanna Leitao

Who needs a PR agency?

If you are a business owner or a professional in the public eye, you may need Public Relations to help manage your reputation and promote your brand. Public Relations can help you reach your target audience and increase visibility while also helping to address any negative stories that may arise.

But what does public relations stand for, anyway?

Public Relations is a form of strategic communication used to build relationships between an organization and its public. It involves creating positive publicity through press releases, media relations, and other forms of communication. It can also involve crisis management to help protect the company’s reputation in the event of a negative story or scandal.

What will a PR agency do for my small service business?

If you’re looking to reach a large audience and gain exposure for your business, Public Relations can be an effective way to do so. It can help you build relationships with the media, which can lead to more coverage and a larger reach. Additionally, Public Relations can be used to craft a positive image for your brand and help to manage any potential crises that may arise.

Do I need to hire a PR firm?

Ultimately, the decision to use Public Relations is up to you. However, if you’re looking to build a strong reputation and gain visibility, then it can be a useful tool. It can help to increase awareness of your brand, build relationships with the

Case study of a Public Relations win:

The Real Beauty campaign from the women's skincare company is still going strong ten years later.

Why? because real women (and girls) were involved in every step of the process. Their most recent ad makes a statement about how social media impacts girls' self-esteem. Their #TheSelfieTalkCampaign features an image of a young girl altering a self-portrait before posting it online. Dove illustrates this method backwards to illustrate their argument. The final image of the commercial features the girl's unaltered, unretouched visage.

Dove's public relations efforts have changed and adapted to the times by staying honestly in touch with what its customers are experiencing in their daily lives, from open discussions on beauty standards to what it means to "throw like a girl."

(Campaign created by Ogilvy Advertising agency)

Top Public Relations agencies in Toronto:

At Yonge & Eist we strive to create incredible PR strategies for our clients with a team of creative professionals who know how to get your vision to the forefront. You gain PR and marketing advantages that naturally resulted from collaborating with partners to begin with, putting your brand in front of a powerful audience, generating new website traffic, and introducing you to fresh leads. Connect with our team today to determine where and how we can incorporate PR strategies to level up your brand.



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