If this past year has taught us anything, it’s that consumers love to watch videos. We spend countless hours scrolling through YouTube and Facebook, watching funny animal videos, cooking hacks, travel vlogs, or product reviews.
And the same can be said when it comes to social media marketing. Simply look at how well TikTok or Reels have done since their debut. Video content has become one of the most effective forms of marketing. Scrolling culture remains an integral part of the social media experience, and users were more easily influenced to purchase a product or service based on the brand’s videos.
With individuals consuming more and more video content on social platforms, companies must capitalize on this emerging trend and understand where their brands will fit into this new future. We are sharing the top 5 video trends for 2022 to help businesses monopolize their content creation and explore new ways to grow their brand awareness.
Silent videos have made a comeback,
but not in an old-fashioned way. Instead, in 2022, we will see a significant emphasis on silent videos with captions. As most users view their content in public spaces, the accessibility of captions will become increasingly desired. We have already seen this transformation on social media platforms like Instagram and Facebook, which provide audio transcription. By optimizing soundless playback, brands can make content more readily available for all viewers and create a user-friendly experience.
In 2022, brands should incorporate user-generated content into their marketing strategies. User-generated content marketing can provide brands with a new realm of untapped marketing potential in the most effective way by having consumers review your products or services by sharing their positive experiences on social media. This type of video marketing builds trust between the brand and the consumer. It expands the company’s engagement because consumers believe they are getting a more authentic experience.
Gone are the days of image-only social media. Videos are here to shake things up on your social media platforms. And like these platforms, brands should embrace video content on social media because of its adaptability and versatility. We have seen the shift with Instagram’s recent focus on their Reels and IGTV features and the almost-overnight success of TikTok. In 2022, brands should be making a solid effort to create video content such as Reels, YouTube Watch, Snapchat, and TikTok, increasing their online engagement
Short-form videos will dominate the digital marketing landscape in 2022. We have already seen its success in 2021, with TikTok allowing users to make videos up to 3 minutes long. Since our collective attention spans have become shorter, short-form videos are the best way to grab consumers’ attention long enough to promote your product or service. These videos grab consumers’ attention in the first 5-10 seconds when successful. Still, they leave us thinking, sharing, and talking about them for the rest of the day.
As we have said, video is and continues to dominate the social media world. We expect 2022 to be no different. Companies that focus on brand-centric video content will create a more authentic appearance for themselves. Companies can establish their voice and start building a community around them by allowing transparency between brand and client through video content such as interviews, testimonials, and general behind-the-scenes videos.
As we know, every year new trends come and go, but what’s most important for marketers to remember is not to be afraid to experiment. If businesses want to stay up-to-date in 2022 and continue to thrive, they must be willing to shake up their current marketing strategies by implementing some of our recommendations.
Having a solid brand strategy and marketing plan is key to seeing success and to helping grow and build your brand. We are available to help you create that high-level strategy or bring in video to help you connect and engage with your customers. Whatever your digital marketing needs, we are here to help.